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The Shore Group Brand Ideals

Lewis Yorke-JohnsonCo-Founder
Our vision for the Shore Group Brand Ideal came from analysing the best businesses in the world and how they operate. And the common theme we saw is that they do good. If you do good, you win - it's a good mantra for life and we believe a good one for business too. We’ve always tried to help others, sub-consciously maybe, and our Brand Ideal is the Shore way of spreading this across the whole Group.

We've always sponsored local clubs in local communities, and they've been great relationships over the years. We've helped numerous local tradespeople set up their own businesses and grow with a little help from our network. We've supported local charities all across the UK.

It something that was a part of The Shore Group when we founded and as we grew, became diluted but with our Brand Ideal, we're re-setting the dial.


Through our Brand Ideal, we’ve switched back to listening mode and taking the time to engage with our clients, team, workers and the communities we serve. We're doing more of it again now and it makes a massive difference.

We're listening more instead of solely focusing meeting the labour requirement. We've listened to what the real need is.

Our cost control Portal is a great example of this.

This all came about because a client had a problem. We listened, identified how we could solve it, built the Portal and now it’s in their hands, improving their job in real-time. We've improved client lives by listening. It helps the team too, and workers and the communities we serve too. It really is win-win.

Or look at one of our newer ventures - Shore Group Logistics. Speaking to clients, we heard their frustrations and pain points when it came to site logistics. It felt like there had to be a better way and so that’s what we set out to solve.

In Ben Lovett, we found the Director who shared our passions and brand ideals, and Shore Group Logistics was born. Neither of us were interested in being another fish in a crowded pond. We set up to listen, change the way the industry works and the pace of expansion and delivery is really positive. The new model is better for workers, better for my team, better for clients and the communities.


Our flagship vision for our Brand Ideal are the community football clubs. Clubs like Brighton and Liverpool encapsulate and engage everyone who touches the brand. Everyone is part of the same team, whether you're a superstar on the pitch or part of the team behind the scenes making everything run smoothly. The purpose and the passion is what builds their success. It's across all walks of life, and in a community, it brings everyone together. That's our aspiration for The Shore Group Brand Ideal.

The football club ideal is so strong that it's effect is global. Whether you're at the stadium on match day or watching from a far-flung corner of the world - everyone is wearing the club colours and cheering the team on. Everyone will is committed to the cause and achieving success.

Brighton, the closest club to our HQ are a great example. The way the club’s run, the fan base, the ownership, the way they engage the community. It's a true community club.

And it's not just Brighton. We have an affiliation with every location where we have an office. Our Retail HQ is based in Nottingham and so now we have a premiership derby to look forward to - between two great community clubs.

The two clubs share the same passion. They're all playing for the same team, with the same ideals.

This is the vision for The Shore Group too. Our team comes from all different walks of life, different stages of their career, different salaries, but they're all playing for the same team and committed to our Brand Ideal.

So expect the team be in touch to listen a lot more over the coming months...

We make no apologies for this. It’s through listening that we can improve and find ways to be better for clients, better for the Shore team, better for workers and the communities we serve.

Get in touch.

Lewis Yorke-JohnsonCo-Founder