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Kicking Out Stigma in CALM's Mental Health World Cup

The Shore Group's experience in the CALM Mental Health World Cup. The team joined 40 others to participate in the football event. The event aimed to raise awareness about mental health support and services as well as vital funds.

Paul Parker
Paul ParkerBrand Manager
On the 14th of May, The Shore Group participated in the CALM Mental Health World Cup, joining 40 other teams. Representing South Korea, our team had a great time being a part of the football event.

The Campaign Against Living Miserably (CALM) is a charity that advocates for mental health support and offers a wide range of services. The organization has led campaigns like Project 84, which featured 84 life-sized statues of men on top of ITV buildings in London to raise awareness that 84 men die by suicide each week in the UK. This campaign led to the appointment of the world's first-ever Minister for Suicide Prevention by the government.

Unfortunately, this number has continued to rise, with recent figures indicating 125 lives lost each week, and 75% of all UK suicides being male. Each life lost affects an average of 135 people, including friends, family, co-workers, neighbours, and acquaintances. Notably, CALM has received celebrity support, ambassadors include Romesh Ranganathan, Professor Green, and Declan Rice.

The Mental Health World Cup was a tremendous success, raising £111,000 and showcasing the hard work and dedication of everyone involved. It was inspiring to see people come together to support mental health and make a significant impact.

Congratulations to all those involved in The Mental Health World Cup, the event marked the start of raising awareness during Mental Health Awareness Week.

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Paul Parker
Paul ParkerBrand Manager