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Our Values and Brand Ideal

Lewis Yorke-JohnsonCo-Founder
The Shore Group was founded on the idea that there was a better way to provide recruitment services to the construction industry. Since day 1, we’ve placed a huge emphasis on our values and culture, creating an organisation that continually strives to improve and deliver ever more.

Founder, Lewis Yorke-Johnson says:
My vision for the Shore Group Brand Ideal came from analysing the best businesses in the world and how they operate. And the common theme I saw is that they do good. If you do good, you win - it's a good mantra for life and I believe a good one for us. Our brand ideal has strengthened our core values; ensuring we deliver more for our clients, our workers, our team and the communities we serve. This provides us with a powerful compass that guides our actions and decision-making.business too.
When we founded in 2008, James and I wanted to create a special place to work that delivered exceptional results for clients. I’m proud of what we’ve achieved so far and excited by our future plans. We will continue to grow and innovate because of our values and brand ideal – not despite it.


DRIVE The Shore Group Focus
We build each other up, we pick each other up, we keep going
We’re trailblazers. Our drive keeps us ahead of the game 
We respect hard work and reward achievement

PROFESSIONALISM Living Our Brand Ideal
We’re driven by operational excellence
We’re open, honest and act with integrity
We strive to exceed for colleagues, clients AND the community

ATTITUDE Always High Standards
We do what we say we’re going to do
We thrive on individual responsibility. We deliver as a team. 
We lead with confidence and authenticity

TENACITY We Find the Way
We’re determined and won’t give up on finding the wins
We’re positive, and always find the way to get things done
We continuously improve and develop through honest feedback

HUMILTY Always As Good As The Last Job
We’re fiercely loyal. No one is bigger than the team.
We're never too big to do the small things that need to be done.
We're collaborative and take pride in listening first

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Lewis Yorke-JohnsonCo-Founder